Students & Educators Everyday Discount

In partnership with UC Berkeley's Cal Rec Sports Facility, we have designed this everyday discount program to offer UC Berkeley's students, faculty, and staff 5% OFF groceries each time they shop at our Shattuck Ave. or our Solano Ave. location.

Who is eligible to sign up?

  • Current students of UC Berkeley with a valid student ID card
  • Current UC Berkeley Faculty with valid proof of employment
  • Current UC Berkeley Staff with valid proof of employment

How do I sign up?
Come visit our booth at the below campus events to fill out an application and receive your S.E.E.D key card or pop into our 1550 Shattuck Ave. store or our 1850 Solano Ave store in Berkeley to fill out an application.

Remember to bring your student ID or proof of employment. 

  • April 22nd: Cal Day @ Cal Rec Sports 10a - 2p
  • August 20th-21st: Caltopia @ Cal Rec Sports 10a - 4p

What are the perks?
In addition to the endless savings found in our weekly adsBig Book of Savings, and Just For U app, the S.E.E.D discount offers an additional 5% OFF your groceries every time you shop at a Safeway Community Markets in Berkeley.  (Exclusions apply.  Refer to the Terms section of the application). 

Does the S.E.E.D. Card have an expiration date? 

Yes, the S.E.E.D. Card does have a "Valid Thru" date.  Once the card expires, you will need bring a valid form of UC Berkeley ID to one of the above campus events or a Berkeley Safeway Community Markets location to obtain an application for a new key card.